What to look for in a mobile loyalty platform? Simplicity, throughput, data & value.

So you’ve decided to equip your business with a mobile loyalty platform.  A smart move for any business looking for a competitive advantage, increased foot traffic, and the ability to better engage/research their current customer base. While it is in fact a “smart move” for some, those who misfire on execution with their mobile loyalty app are left dumbfounded.  As a result, the importance of selecting the right solution for your business can’t be understated.  Mobile loyalty solutions range from easy to hard, affordable to expensive, and most importantly, wildly successful to dreadfully awful.  It’s an important decision. So, faced ...

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