Get, Keep, and Grow Customers
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There is a dizzying number of digital and social media tools and platforms available to retailers and brands. While it's definitely not advisable to boil the ocean and deploy everything, a smart mix of digital and social marketing will go a long way in improving your bottom line. With skyrocketing Internet access and smartphone penetration rates, retailers and brands must invest in digital marketing. Before running digital marketing activities it's best if you have an overall structure for how these activities will support your business. This will help in maximizing value from your digital activities, rather than shooting in the ...

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What to look for in a mobile loyalty platform? Simplicity, throughput, data & value.
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So you’ve decided to equip your business with a mobile loyalty platform.  A smart move for any business looking for a competitive advantage, increased foot traffic, and the ability to better engage/research their current customer base. While it is in fact a “smart move” for some, those who misfire on execution with their mobile loyalty app are left dumbfounded.  As a result, the importance of selecting the right solution for your business can’t be understated.  Mobile loyalty solutions range from easy to hard, affordable to expensive, and most importantly, wildly successful to dreadfully awful.  It’s an important decision. So, faced ...

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Why Mobile Loyalty?
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With nearly half of all Canadians going mobile with smartphones – according to a recent study by Ipsos Reid – local businesses can count on greater pressure and bigger expectations from newly-empowered customers. But can retailers also count on increased consumer loyalty from such patrons? Well, maybe. But they certainly have to play their cards right.  And they better play them digitally. NPD CREST says “digital marketing is responsible for driving 33 percent of a restaurant’s new customers;” a number fueled by 12 million, tech-savvy Canadian Millennials (consumers aged between 16 and 34).  The market research firm also confirms that ...

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How to Increase Retail Sales When Doing So Seems All But Impossible
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Distraction.  The retailer’s greatest enemy.  Especially in today’s age of instant gratification and constant exposure to advertisements, text messaging, and social media, most retailers can only pray they get through to their target customer…let alone move them to make a purchase.  Mix in the pressure of decreased margins, lower entry barriers, and increasing competition, and retailers are faced with a long, demanding, and sometimes-insurmountable 15-round fight when it comes to increasing sales. There is an answer, of course.  Heck, many established businesses continue to thrive while even some newcomers are experiencing massive successes. No, no.  I’m not claiming to have ...

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